How Great Viewers can Fix Everything with your House Sale!
When selling a home to prospective buyers, it’s the most important and key moment for an estate agent. Time is of the essence, especially in the volatile housing markets that strain and buckle at the slightest pressure - putting in jeopardy the value of the property.
Saxon Kings know this all-too-well, and with experience of over 10-years of buying and letting properties, they know exactly what occurs in the trends that influence these things. But they also know one thing for certain that never changes - the buyer and the insight their needs and perspectives provide the attentive Property Management Expert in Kingston.
Here are some of the lessons they’ve been taught:
01 - RESEARCH and PREPARATION - ALWAYS
Is the property listed? What is the land value? Does the property have any history to speak of? Is there a need of work or renovation? Is there an unfortunate demise among the past owners?
From the most sincerely mundane information to the strangest and oddest trivia it will pay you one-hundred times over to make sure you know the make-up of the property. What does it have going for it? What could do with improvement? Are there any standing expenditures in running the place currently? Can you park a 4x4 in the garage? How many bathrooms, utility cupboards, bedrooms and how much loft-or-basement space does it have?
You know that viewers of the property - through absent-mindedness or actual thoroughness - will ask these questions of you and it’s up to you as the seller to have the answer.
02 - REASSURANCE is the REAL KING of Property
Viewers are sceptical and fearful. They should be - it’s a major investment and prospect to purchase a property and be locked into, say, a new mortgage or financial liability on a long-term scale. As an estate agent it is up to you to lay any doubts or fears they have to rest.
Knowing all you can about the property and being prepared to answer the difficult questions, you’ll take their objections and concerns in hand and inform them and help them envision themselves living or reaping the benefits of the purchase. Estate Agents, after-all, are there as reassurance professionals; ensuring that a property owners needs are looked after and difficulties are answered.
Whether it be location, access, area, prospects or price; you need to develop the method to dismantle the obstacles lying in wait.
03 - PRICING isn’t about MONEY, it’s about ACCESS
You most likely already know about the motivations and needs of people when it comes to property management in Kingston. They are either professionals seeking to be nearer the pulsating heart of city business, families seeking better access to education and amenities for their children, or simply a new property to add to their roster that has appreciating value with the right owner. Click here for more detail.
What comes second to that is the cost, always. If anyone is ever fixated upon the financial obligation and is fighting you on the price; always seek to pivot to what that investment gets them. Lay out the case for an easier commute, greater certainty in prospects for their children, the potential of the property to grow in value over the next ten years. You’ll encounter these challenges from viewers quite commonly no-doubt, but they should be the motivators to find the counters to what would otherwise derail a solid house sale.
04 - IRON-OUT the QUIRKS of the Property
Some properties simply have elements that you either cannot change or you have no power over. The property is beneath a power pylon, it’s too near to a railway track or it’s simply in a neighbourhood people aren’t big fans of.
These issues you can’t change as a seller, of course, but you can offer solutions and new ways at looking at a situation. That power pylon? Invest in some trees to conceal it from the view of your garden! Railway track? Double-glaze the windows or use some sound-proofing to lessen the racket. Bad neighbourhood? Introduce the viewers to a couple of *pre-selected* neighbours that you are friendly with or - better yet - have managed property for before.
There’s always a way to find that silver-lining to a viewers self-induced rain-clouds. So there you go! Saxon Kings insights into how your experiences with viewers when it comes to houses for sale in Kingston! Contact us on 020 8546 7771 or by email on info@saxonkings.co.uk and we’ll see what we can provide you!